Implementasi SWOT Digital Marketing Dalam Meningkatkan Penjualan “Show Bakso Malang” di Era New Normal

Abstract
 The purpose of this study is to determine the internal environmental factors and external that are strengths, weaknesses, opportunities threats in digital marketing, as well identify strategies can be done increase sales. object research Bakso Show, which a culinary SME has just been established Malang. type descriptive qualitative with SWOT analysis technique. technique checking validity data using triangulation IFAS weighting result 0.578 EFAS 0.4625. Both have positive values. position Show Bakso’s quadrant 1, namely Progressive. produces four strategic perspectives, SO (Strength-Opportunities), WO (Weakness-Opportunities), ST (Strength-Threats), WT (Weakness-Threats). Generally, there 15 marketing implemented sales at Bakso.